Totino’s Superbowl Activation

General Mills/Totino’s was looking to maker a stunty splash this Super Bowl by pitting Totino’s Pizza Rolls against traditional pizza as the go to snack on game day. In a mission to “Fight the Flatties”, Totino’s needed a clever way to get the word out that Pizza Rolls will be delivered hot and ready to doorsteps on Super Bowl Sunday. We partnered with Pete Davidson and Pete’s fleet of Pizza-rollers were born. The campaign culminated on Super Bowl Sunday where hot and ready pizza rolls could be ordered through Uber Eats and Door Dash in Las Vegas, LA and NYC for the first time ever.