HULU’S THE GREAT
IMMERSIVE PREIMERE EXPERIENCE
Debuting during Covid, “The Great” captured audiences and critics, becoming one of Hulu’s top original series. Hulu sought to launch the Season 3 premier with an immersive event in partnership with American Express.
Huzzah!
We designed an immersive event that celebrated the moments loved by fans and creators, by inviting guests to have their own “Huzzah” moments. I worked with Hulu to create the event concept by drawing on themes and tropes of the show. Fans love what they love, so I gave it to them, hands on and interactively. This included in-character actors, set recreations, and mini activations all based on themes of the show.
A Token of their greatness.
We provided guests the opportunity to be decorated in a photo moment by capturing them in a 17th century baroque style portrait with their very own custom epithet.
